Viewing entries tagged
emcee

Lining up Prospects as Game Show Emcee for Cisco at Cisco Live Trade Show

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Lining up Prospects as Game Show Emcee for Cisco at Cisco Live Trade Show

San Diego, CA- Professional game show emcee Don Colliver ran four different trivia game shows in the Cisco Live Gaming Lounge on the floor at Cisco Live 2019 in San Diego, CA. Topics covered included Security, Collaboration, Enterprise Networks and IOT.

From June 10th through 13th, 2019, Don packed the booth with excited crowds, ran head-to-head trivia challenges and handled prize giveaways. Cisco Live 2019 was held at the San Diego Convention Center in San Diego, CA. The Social Point gaming platform was provided by Interactive Meeting Technologies.

Cisco booked Don through Steve Multer- Corporate Storytelling.

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Gathering Prospects as Moderator at NTI 2019

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Gathering Prospects as Moderator at NTI 2019

Orlando, FL- Professional trade show moderator Don Colliver moderated a busy and expansive booth theater for a major medical device company at the 2019 AACN National Teaching Institute and Critical Care Exposition in Orlando, Florida. Don wrote and delivered health care expert introductions, gathered crowds and facilitated engaging Q and A sessions every 45 minutes.

AACN NTI 1029 was held from May 21 through May 23 at the Orange County Convention Center in Orlando, Florida.

Don was booked through Skye Agency, a trade show staff agency.

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Technical Demo Presentations as Trade Show Presenter for Varonis at Dell Tech World Trade Show

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Technical Demo Presentations as Trade Show Presenter for Varonis at Dell Tech World Trade Show

Las Vegas, NV- Professional trade show presenter Don Colliver returned to once again deliver data security presentations for Varonis at the 2019 Dell Technologies World Conference in Las Vegas, NV.

From April 29th through May 1st, 2019, Don packed the booth with crowds, handled prize giveaways and presented two 15-minute presentations per hour with PowerPoint. Dell Technologies World was held at the Sands Expo Convention Center in Las Vegas, NV.

Varonis booked Don through Promo Talent, a trade show presenter agency.

trade show presenter for varonis
trade show presenter for varonis

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Initiating Prospect Conversations as Moderator at AORN 2019

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Initiating Prospect Conversations as Moderator at AORN 2019

Nashville, TN- Professional trade show moderator Don Colliver moderated a busy and expansive booth theater for a major medical device company at the 2019 AORN Global Surgical Conference and Expo in Nashville, Tennessee. Don wrote and delivered health care provider expert introductions, gathered crowds and facilitated engaging Q and A sessions.

AORN 1029 was held from April 6 through April 10 in Nashville, Tennessee.

Don was booked through Skye Agency, a trade show staff agency.

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State of Engagement: RSA 2019

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State of Engagement: RSA 2019

San Francisco, CA- RSA! They call it “the world’s leading information security event,” and I tend to believe them. The packed North and South Halls of Moscone Center are pretty overwhelming! In this edition of my ongoing series of post-show tactical analyses I offer up a brief overview of the new and old engagement techniques I observed at RSA 2019. I observed these tactics at multiple times of day, during both busy and heavy traffic times. Of course, best booth tactics always depend on marketing objectives, but here, I focus on a blend of volume of qualified conversations with total badge scans. With this info, I hope you can increase your booth effectiveness while saving the money and time wasted on unsuccessful tactics.


Carnival Games

carnival games

I saw quite a few booths utilizing rented and custom skinned classic carnival games like Skee-Ball, Whack-a-Mole and Giant Operation. While seemingly a fun idea, I noticed very few lines forming, and if attendees did participate, they were generally alone and would quickly move on without engaging in a conversation. Games like this seem to work better when hosted by the conference itself in a common area as a way to blow off steam, rather than in a booth for generating brand awareness and conversation. At the very least, the game should be augmented with a charismatic staffer trained to encourage the prospect to share their specific business problems.

Rating: D


Video Games

space invaders

Retro was very “in” at RSA, probably due to the Stranger Things 80’s phenomena, and the perfect alignment with the childhood demographics of many Infosec attendees. Many booths had versions of video game classics in both large, multi-player and standard single-player versions. Again, a fun idea (I love video games!), but they seemed to not attract the crowds for which they were designed. Perhaps prospects don’t want to lose or look silly in front of a crowd? Again, the game needs to be augmented with a charismatic staffer to make the messaging connection and encourage the prospect to share their specific business problems.

Rating: C


Book Signings

Celebrity author signings were indisputably the biggest crowd draw I saw at RSA 2019. Lines stretched around booths, down aisles and then around yet more booths. These successful tactics offered a huge opportunity for direct prospect engagement as long as booth staff had been properly trained to elicit conversations rather than simply scanning badges. Utilizing pre-show outreach and conference sponsor publicity options are a requirement here, as relying solely on booth signage to draw attendees is a risky proposition for a relatively brief signing event.

Rating: B


The Charismatic Sales Engineer/ Moderator

Ah yes, the sweet spot! The holy grail of booth engagement! The epitome of qualified lead gathering! I saw a few of these rare animals on the RSA floor: highly knowledgeable, funny and engaging. These folks would gather a crowd, provide valuable, take-away information that wasn’t a sales pitch, and then truly engage the group in a back and forth discussion of the various attendees’ real business problems. Consider adding a professional moderator to gather and energize the crowd and encourage conversations with multiple SE’s on mic for a booth busting conversation. This is how its done, folks!

Rating: A



RSA provided a great overview of the current state of tech trade show engagement. While there were plenty of nostalgia-driven trends, the best option I saw for engaging prospects in qualifying conversations was a highly knowledgeable contractor or Sales Technician who could lead a group conversation, rather than a presentation. This allowed solutions to be presented specifically to prospect titles and problems.

Until next time, best of luck planning your next event marketing initiative. We’ll see you on the show floor!

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Starting Qualified Conversations as Trade Show Emcee at RSA 2019

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Starting Qualified Conversations as Trade Show Emcee at RSA 2019

Las Vegas, NV- Professional trade show emcee Don Colliver returned to once again host the exciting "SolveIT" Trivia Game Show for Trustwave at the 2019 RSA Conference in San Francisco, CA. Every hour, Don gathered crowds, energized the 15-minute games and prize giveaways, and then delivered packed and primed booth audiences to Trustwave presenters for their expert presentations.

RSA occurred from March 4th through 7th, 2018 at the Moscone Convention Center in San Francisco, California.

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Engaging Consumers as Game Show Emcee at Live Nation Concert Series

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Engaging Consumers as Game Show Emcee at Live Nation Concert Series

San Francisco, CA- Is your brand considering using a game show engagement at your next event marketing initiative? Professional Game Show Emcee Don Colliver hosted an exciting and fun series of experiential marketing footprints for Kettle Brand Potato Chips and Live Nation at the Shoreline Amphitheatre in Mountain View, CA. Don drew crowds, led immersive audience potato sack race contests and gave away prizes at concerts including the Dave Matthews Band and Lauryn Hill.

Live Nation and Kettle Brand Potato Chips booked Don through Encore Nationwide, a live event staffing agency.

Click below to get a complimentary infographic of our Top Ten Event Engagement Tips to help you and your staff surpass your event marketing goals:

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Maximizing Demos as Trade Show Emcee for Trend Micro at AWS re:Invent 2018

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Maximizing Demos as Trade Show Emcee for Trend Micro at AWS re:Invent 2018

Las Vegas, NV- Professional trade show emcee Don Colliver once again drew crowds of qualified prospects to watch the farewell voyage of the exciting xGen Sci-Fi marketing video for Trend Micro at the AWS re:Invent Trade Show in Las Vegas, NV. Four times an hour, Don gathered attendees with help from crowd gathering expeditors and then energized the standing room-only theater with on-message sci-fi banter before forwarding interested prospects to the demo stations. Don handled exciting prize giveaways and delivered packed booth audiences to Trend Micro expert presenters for their presentations.

From November 26th through 29th, 2018, Don emceed at AWS re:Invent at the Sands Expo Convention Center in Las Vegas, NV.

Trend Micro booked Don through Sparks Presentations, a trade show presenter agency.

Don Colliver professional trade show presenter for Trend Micro
Don Colliver professional trade show emcee at AWS re:Invent

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Grabbing Qualified Leads as Trade Show Presenter for Pure Storage at SC18

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Grabbing Qualified Leads as Trade Show Presenter for Pure Storage at SC18

Dallas, TX- Professional trade show presenter Don Colliver drew crowds of qualified prospects as presenter and emcee for Pure Storage at the Super Computing 2018 Trade Show in Dallas, TX. Don wrote and presented 6-minute presentations, gathered crowds, emceed for subject matter expert presenters, ran trivia contests and handled giveaways.

From November 12th through November 15th, 2018, Don presented at SC18 at the Kay Bailey Convention Center in Dallas, TX.

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Engaging Qualified Leads for Avalara at Oracle Open World

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Engaging Qualified Leads for Avalara at Oracle Open World

San Francisco, CA- Professional trade show presenter Don Colliver engaged with IT database and infrastructure professionals for Avalara at the 2018 Oracle Open World Trade Show in San Francisco, CA.

From October 22nd through October 24th, 2018, Don drew crowds of IT pros to the Avalara booth, strongly positioning the brand within the competitive environment and introducing qualified leads to knowledgable sales reps. Oracle Open World was held at the Moscone Convention Center in San Francisco, CA.

Don was booked through CE Talent, a trade show staff agency.

trade show emcee engages prospect at OOW
Avalara team with trade show emcee Don Colliver

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Packing the Booth as Trade Show Emcee for Trend Micro at VMworld 2018

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Packing the Booth as Trade Show Emcee for Trend Micro at VMworld 2018

Las Vegas, NV- Professional trade show emcee Don Colliver drew crowds of qualified prospects to watch the exciting xGen Sci-Fi marketing video for Trend Micro at the VMworld Trade Show in Las Vegas, NV. Four times an hour, Don gathered attendees with help from crowd gathering expeditors and then energized the standing room-only theater with on-message sci-fi banter before forwarding interested prospects to the demo stations. Don handled exciting prize giveaways and delivered packed booth audiences to Trend Micro expert presenters for their presentations.

From August 26th through 29th, 2018, Don emceed at VMworld at the Mandalay Bay Convention Center in Las Vegas, NV.

Trend Micro booked Don through Sparks Presentations, a trade show presenter agency.

Don Colliver, trade show emcee at VMworld
Don Colliver, trade show presenter at VMworld
trade show emcee with the trend micro crew

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