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Las Vegas, NV- Professional trade show emcee Don Colliver returned to once again host a fun Security Trivia Game Show for Trustwave at the 2019 Black Hat Conference in Las Vegas, NV. Every hour, Don gathered crowds, energized the quick games and prize giveaways, and then delivered packed and primed booth audiences to Trustwave presenters for their expert presentations.
Check out Trustwave’s 2019 Global Security Report here.
Black Hat occurred from August 6th through 8th, 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada
San Francisco, CA- The Captain is back, that salty sea-dog who inexplicably loves talking trade show engagement! This time, the Captain breaks down how to use the concept of Variable Rewards to get more prospects into your booth (and how to get scurvy crew to swab those darn decks). For more information, read “Hooked: How to Build Habit Forming Products” by Nir Eyal.
Photo credit to Chris Violette
San Francisco, CA- Say hello to The Captain, a salty sea-dog who inexplicably loves talking trade show engagement! Here, the Captain breaks down the three kinds of booth rewards, including the one that will get the most prospects into your booth (plus how to get scurvy crew to swab those darn decks). For more information, read “Hooked: How to Build Habit Forming Products” by Nir Eyal.
Photo credit to Chris Violette
San Diego, CA- Professional game show emcee Don Colliver ran four different trivia game shows in the Cisco Live Gaming Lounge on the floor at Cisco Live 2019 in San Diego, CA. Topics covered included Security, Collaboration, Enterprise Networks and IOT.
From June 10th through 13th, 2019, Don packed the booth with excited crowds, ran head-to-head trivia challenges and handled prize giveaways. Cisco Live 2019 was held at the San Diego Convention Center in San Diego, CA. The Social Point gaming platform was provided by Interactive Meeting Technologies.
Cisco booked Don through Steve Multer- Corporate Storytelling.
Orlando, FL- Professional trade show moderator Don Colliver moderated a busy and expansive booth theater for a major medical device company at the 2019 AACN National Teaching Institute and Critical Care Exposition in Orlando, Florida. Don wrote and delivered health care expert introductions, gathered crowds and facilitated engaging Q and A sessions every 45 minutes.
AACN NTI 1029 was held from May 21 through May 23 at the Orange County Convention Center in Orlando, Florida.
Don was booked through Skye Agency, a trade show staff agency.
Las Vegas, NV- Professional trade show presenter Don Colliver returned to once again deliver data security presentations for Varonis at the 2019 Dell Technologies World Conference in Las Vegas, NV.
From April 29th through May 1st, 2019, Don packed the booth with crowds, handled prize giveaways and presented two 15-minute presentations per hour with PowerPoint. Dell Technologies World was held at the Sands Expo Convention Center in Las Vegas, NV.
Varonis booked Don through Promo Talent, a trade show presenter agency.
Nashville, TN- Professional trade show moderator Don Colliver moderated a busy and expansive booth theater for a major medical device company at the 2019 AORN Global Surgical Conference and Expo in Nashville, Tennessee. Don wrote and delivered health care provider expert introductions, gathered crowds and facilitated engaging Q and A sessions.
AORN 1029 was held from April 6 through April 10 in Nashville, Tennessee.
Don was booked through Skye Agency, a trade show staff agency.
San Francisco, CA- RSA! They call it “the world’s leading information security event,” and I tend to believe them. The packed North and South Halls of Moscone Center are pretty overwhelming! In this edition of my ongoing series of post-show tactical analyses I offer up a brief overview of the new and old engagement techniques I observed at RSA 2019. I observed these tactics at multiple times of day, during both busy and heavy traffic times. Of course, best booth tactics always depend on marketing objectives, but here, I focus on a blend of volume of qualified conversations with total badge scans. With this info, I hope you can increase your booth effectiveness while saving the money and time wasted on unsuccessful tactics.
I saw quite a few booths utilizing rented and custom skinned classic carnival games like Skee-Ball, Whack-a-Mole and Giant Operation. While seemingly a fun idea, I noticed very few lines forming, and if attendees did participate, they were generally alone and would quickly move on without engaging in a conversation. Games like this seem to work better when hosted by the conference itself in a common area as a way to blow off steam, rather than in a booth for generating brand awareness and conversation. At the very least, the game should be augmented with a charismatic staffer trained to encourage the prospect to share their specific business problems.
Retro was very “in” at RSA, probably due to the Stranger Things 80’s phenomena, and the perfect alignment with the childhood demographics of many Infosec attendees. Many booths had versions of video game classics in both large, multi-player and standard single-player versions. Again, a fun idea (I love video games!), but they seemed to not attract the crowds for which they were designed. Perhaps prospects don’t want to lose or look silly in front of a crowd? Again, the game needs to be augmented with a charismatic staffer to make the messaging connection and encourage the prospect to share their specific business problems.
Celebrity author signings were indisputably the biggest crowd draw I saw at RSA 2019. Lines stretched around booths, down aisles and then around yet more booths. These successful tactics offered a huge opportunity for direct prospect engagement as long as booth staff had been properly trained to elicit conversations rather than simply scanning badges. Utilizing pre-show outreach and conference sponsor publicity options are a requirement here, as relying solely on booth signage to draw attendees is a risky proposition for a relatively brief signing event.
The Charismatic Sales Engineer/ Moderator
Ah yes, the sweet spot! The holy grail of booth engagement! The epitome of qualified lead gathering! I saw a few of these rare animals on the RSA floor: highly knowledgeable, funny and engaging. These folks would gather a crowd, provide valuable, take-away information that wasn’t a sales pitch, and then truly engage the group in a back and forth discussion of the various attendees’ real business problems. Consider adding a professional moderator to gather and energize the crowd and encourage conversations with multiple SE’s on mic for a booth busting conversation. This is how its done, folks!
RSA provided a great overview of the current state of tech trade show engagement. While there were plenty of nostalgia-driven trends, the best option I saw for engaging prospects in qualifying conversations was a highly knowledgeable contractor or Sales Technician who could lead a group conversation, rather than a presentation. This allowed solutions to be presented specifically to prospect titles and problems.
Until next time, best of luck planning your next event marketing initiative. We’ll see you on the show floor!
Las Vegas, NV- Professional trade show emcee Don Colliver returned to once again host the exciting "SolveIT" Trivia Game Show for Trustwave at the 2019 RSA Conference in San Francisco, CA. Every hour, Don gathered crowds, energized the 15-minute games and prize giveaways, and then delivered packed and primed booth audiences to Trustwave presenters for their expert presentations.
RSA occurred from March 4th through 7th, 2018 at the Moscone Convention Center in San Francisco, California.
San Francisco, CA- Is your brand considering using a game show engagement at your next event marketing initiative? Professional Game Show Emcee Don Colliver hosted an exciting and fun series of experiential marketing footprints for Kettle Brand Potato Chips and Live Nation at the Shoreline Amphitheatre in Mountain View, CA. Don drew crowds, led immersive audience potato sack race contests and gave away prizes at concerts including the Dave Matthews Band and Lauryn Hill.
Live Nation and Kettle Brand Potato Chips booked Don through Encore Nationwide, a live event staffing agency.
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Las Vegas, NV- Professional trade show emcee Don Colliver once again drew crowds of qualified prospects to watch the farewell voyage of the exciting xGen Sci-Fi marketing video for Trend Micro at the AWS re:Invent Trade Show in Las Vegas, NV. Four times an hour, Don gathered attendees with help from crowd gathering expeditors and then energized the standing room-only theater with on-message sci-fi banter before forwarding interested prospects to the demo stations. Don handled exciting prize giveaways and delivered packed booth audiences to Trend Micro expert presenters for their presentations.
From November 26th through 29th, 2018, Don emceed at AWS re:Invent at the Sands Expo Convention Center in Las Vegas, NV.
Trend Micro booked Don through Sparks Presentations, a trade show presenter agency.