San Francisco, CA- The Captain is back, that salty sea-dog who inexplicably loves talking trade show engagement! This time, the Captain breaks down how to use the concept of Variable Rewards to get more prospects into your booth (and how to get scurvy crew to swab those darn decks). For more information, read “Hooked: How to Build Habit Forming Products” by Nir Eyal.

Photo credit to Chris Violette