Facilitating Learning Sessions for Cisco Systems at Cisco Live Trade Show

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Facilitating Learning Sessions for Cisco Systems at Cisco Live Trade Show

Orlando, FL- Professional trade show booth presenter Don Colliver engaged with IT networking professionals for Cisco Systems at the 2018 Cisco Live Trade Show in Orlando, FL.

From June 11th through June 14th, 2018, Don engaged with IT professionals and helped facilitate  knowledge sessions and presentations in the DevNet Village Workshop area. Cisco Live was held at the Orange County Convention Center in Orlando, FL.

A truly spectacular event, Cisco Live stood out with its whimsical show theme and decompression areas, featuring oversized boardgames from childhood.

Don was booked through SKM Creative, a trade show staff agency.

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Connecting with Physicians at Pri-Med West

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Connecting with Physicians at Pri-Med West

Anaheim, CA- Professional trade show booth presenter Don Colliver engaged with healthcare professionals for a major pharmaceutical company at the 2018 Pri-Med West Trade Show in Anaheim, CA.

From May 31st through June 2nd, 2018, Don engaged with physicians, physician's assistants and nurse practitioners and connected them with knowledgable reps. Pri-Med West was held at the Anaheim Convention Center in Anaheim, CA.

Don was booked through Skye Agency, a trade show staff agency.

medical trade show professional

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The "Hero's Journey" in your Trade Show Booth

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The "Hero's Journey" in your Trade Show Booth

Los Angeles, CA- Whether you know it or not, you've been captivated by what's known as the "Hero's Journey" for as long as you've been captivated by stories. Joseph Campbell codified this common template of tales that have engaged humans for as long as we've been around on earth. In its simplest form: a hero leaves home, goes on a journey, faces a decisive crisis, then comes home transformed with the 'elixir.' Think: Star Wars, Forrest Gump, The Lion King, The Matrix... But you can leverage this eternal model of engagement right in your trade show booth, by taking your prospects on your own "Hero's Journey." Here are three tips to help:

1. Create your Prospect's "Journey"

Cognitive Psychologist Jerome Bruner said that humans are 22 times more likely to remember a fact that's been wrapped in a story. Your trade show booth can utilize this fact by wrapping your messaging in a physical journey through incremental stations, qualifying questions and give-aways. I was lucky enough to attend a presentation from the Live Marketing creative agency describing their collaboration with tech company CenturyLink. Their booth utilized the "Hero's Journey" model to acheive award-winning results, taking prospects through a literal tunnel and deeper into CenturyLink's marketing messaging.

Can you break down your prospect's journey into 3 or 4 info-rich stations?

2. Challenge your Prospect

Each station on the journey provides an opportunity to illustrate your prospect's pain points, and gives them an opportunity to engage. By involving your prospect in the story, they relate emotionally, releasing the neurotransmitter dopamine, which has been proven to make associated information easier to remember and with greater accuracy. A professional Trade Show emcee can guarantee that your booth challenges effectively anchor your messaging.

What messaging-related booth challenges can you create for your prospect to overcome?

3. Provide your Prospect the 'Elixir' 

Of course, your product or service serves to help your prospect ultimately overcome their pain points. Finally, your prospect-hero can return home to headquarters, enlightened and ready to move deeper into your sales funnel. It's important to remember, your product or service is not the hero. Your prospect is the hero, and you are simply providing them with the tool to overcome their problems.

How can you frame your trade show prospect as 'hero,' not 'lead?'

By engaging the "Hero's Journey" in your trade show booth messaging, you can tap into your prospect's eternal fascination with this ancient model of storytelling. By creating a prospect journey, challenging them along the way, and providing them with your product or service as the solution, you may be surprised to find yourself a hero in your own marketing department.

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Generating Leads as Trade Show Presenter for Varonis at Dell Technologies Trade Show

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Generating Leads as Trade Show Presenter for Varonis at Dell Technologies Trade Show

Las Vegas, NV- Professional trade show booth presenter Don Colliver delivered effective and exciting Information Technology Security presentations for Varonis at the 2018 Dell Technologies World Solutions Expo Trade Show in Las Vegas, NV.

From April 30th through May 2nd, 2018, Don presented three 14-minute presentations per hour with powerpoint. Dell Technologies World was held at the Sands Expo Convention Center in Las Vegas, NV.

Varonis booked Don through Promo Talent, a trade show presenter agency.

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Packing the Booth as Trade Show Presenter for Trustwave at RSA Trade Show 2018

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Packing the Booth as Trade Show Presenter for Trustwave at RSA Trade Show 2018

San Francisco, CA- Professional trade show booth presenter Don Colliver drew crowds and delivered effective and exciting information technology security presentations for Trustwave at the 2018 RSA Conference in San Francisco, CA.

From April 16 through April 19, 2018, Don delivered 11-minute presentations with powerpoint, ran trivia contests, emcee'ed giveaways, and drew and pumped up the crowd before handing over the mic to Trustwave Subject Matter Experts. RSA 2018 was held at the Moscone Center in San Francisco, California.

Trade show presenting for the Trustwave crew at RSA 2018

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Engaging with More Qualified Leads as Trade Show Presenter at Strata Data

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Engaging with More Qualified Leads as Trade Show Presenter at Strata Data

San Jose, CA- Professional trade show booth presenter Don Colliver delivered effective and exciting Information Technology Storage presentations for Pure Storage at the 2018 Strata Data Trade Show in San Jose, CA.

From March 6th through 8th, 2018, Don presented three 10-minute presentations per hour with powerpoint, gathered crowds, and emcee'ed contests and giveaways. Strata Data was held at the San Jose Convention Center in San Jose, CA.

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Teaching Trade Show Booth Staff Training at Exhibitor Live

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Teaching Trade Show Booth Staff Training at Exhibitor Live

Las Vegas, NV- Clowning around at Exhibitor Live in Vegas! Such fun leading my trade show booth staff training workshop for Marketing Managers and Event Professionals at Exhibitor Live at Mandalay Bay on March 1st, 2018. Train your staff to surpass your marketing goals utilizing innovative clown techniques! Contact us for more information.

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Bringing Message-Appropriate Comedy to Trade Shows with a Character Emcee

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Bringing Message-Appropriate Comedy to Trade Shows with a Character Emcee

Los Angeles, CA- Want to bring some next-level passion to your next trade show marketing message? Book 'Bobby Expo-Hall,' your TRUE technology evangelist!

Don developed this character as a vehicle to emcee trade show booths, delivering the marketing message, while offering up much needed humor and energy to the trade show environment. Contact us to learn more.

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