Challenge:

starbucks logo

•Lack of appropriate C-suite applicants for C-level positions across Starbucks business units due to brand perception

•Absence of appropriate marketing materials for Starbucks executive recruitment team

Action:

•Partnered with good.is magazine to create web executive recruitment videos at Starbucks headquarters in Seattle, WA

• Directed 5 videos featuring unique, brand-appropriate visual style for use on Youtube and Facebook

• Conducted interviews and shot b-roll with business units including Information Technology, Marketing and Category, Retail Operations, Finance and Accounting, and Store Development

Result:

•Assisted in effectively attracting more C-suite talent to Starbucks headquarters

•Enhanced overall online brand presence of Starbucks