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•Lack of appropriate C-suite applicants for C-level positions across Starbucks business units due to brand perception

•Absence of appropriate marketing materials for Starbucks executive recruitment team


•Partnered with magazine to create web executive recruitment videos at Starbucks headquarters in Seattle, WA

• Directed 5 videos featuring unique, brand-appropriate visual style for use on Youtube and Facebook

• Conducted interviews and shot b-roll with business units including Information Technology, Marketing and Category, Retail Operations, Finance and Accounting, and Store Development


•Assisted in effectively attracting more C-suite talent to Starbucks headquarters

•Enhanced overall online brand presence of Starbucks