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Challenge:

•Maintain Rachael Ray’s specific brand point-of-view in VO and editing for her series “$40 a Day with Rachael Ray” to preserve connection to middle-aged female demographic

Action:

•Wrote VO in Rachael Ray’s voice and story edited 14 episodes

•Directed cooking segments and b-roll shoots internationally and throughout the US

•”$40 a Day” is one of the 50 shows and 200 hours of non-fiction television content that I have produced, written, directed and edited

Result:

•Maintained and advanced the brand voice until Rachael moved on into her daytime network syndicated show