I am a brand storyteller.
Using the mediums of live events, video and web content, I clarify and articulate a brand’s most authentic, transformative and actionable point of view.
I’m passionate about translating complex topics into captivating, actionable, human stories.
Click the links below to see my work.
Live Events: Pure Storage
A relatively new player in the big data analytics and AI space, Pure Storage faced a challenge with how to communicate its storage solution benefits to a new audience: Data Scientists. See how I helped Pure connect with their prospects through trade show presentation writing and highly engaged delivery.
Video: General Motors
After years of battering by foreign auto manufacturers, GM found itself in a dire situation: relate to the younger generation, or die. On the occasion of its 100 year anniversary, GM took a chance with a groundbreaking and daring content marketing initiative. Click to see how I helped reach the coveted digital youth demographic market with a groundbreaking set of content marketing videos.
Live Events: Novo Nordisk
Diabetes is not fun to talk about, but Novo Nordisk needed to start the conversation. Read how I led cross-functional stakeholder team collaboration with the IndyCar race series, corporate, agencies and contractors on-site across America to introduce Novo Nordisk’s ground-breaking insulin pen delivery system to their target demographic through an innovative experiential marketing campaign.
Sure, Starbucks is a great place for baristas to obtain benefits as they attend school, but what about C-suite executives? Check out how I helped Starbucks attract prime C-level candidates to much needed executive positions with a set of uniquely stylized online videos.
Web Content: Cirque to Work
As a newcomer in the “trade show presenter” SERP landscape, my new company Cirque to Work faced entrenched competitors each with over a decade’s worth of keyword-optimized content. Click through to see how I utilized organic SEO, paid search and thought leadership blogging to achieve 2nd place in Google results.
Live Events: Trustwave
In 2018, Trustwave marketing managers had a much larger trade show budget, a brand new booth design, and a lot of pressure to show ROI. See how I acted as trusted advisor and helped them surpass all previous trade show KPI records with booth flow consultation and next level prospect engagement.
Live Events: Cirque du Soleil/ Blue Man Group
Stepping in and embodying an established and beloved brand is a huge privilege, and a huge responsibility. Click through to see how I became the iconic Blue Man character in New York City and the clown host of the Cirque show “Empire” on its North American tour.
With a business far from away the consumer, IBM lacked relevance and had zero presence in the contemporary online dialogue regarding corporate social responsibility. Click below to see how I helped put IBM back into the cultural conversation with stylized infographic videos.
Video: Rachael Ray
Rachael Ray is a walking, talking brand gateway to the middle-aged female demographic, and her specific voice and point-of-view is critical to maintain her appeal. Take a look at one of the episodes from the 2 seasons of “$40 a Day with Rachael Ray” that I wrote and directed.