I am a brand storyteller.

Using the mediums of live events, video and web content, I clarify and articulate a brand’s most authentic, transformative and actionable point of view.

I’m passionate about translating complex topics into captivating, actionable, human stories.

Click the links below to see my work.

 
 

Live Events: Pure Storage

A relatively new player in the big data analytics and AI space, Pure Storage faced a challenge with how to communicate its storage solution benefits to a new audience: Data Scientists. See how I helped Pure connect with their prospects through trade show presentation writing and highly engaged delivery.

 

Video: General Motors

After years of battering by foreign auto manufacturers, GM found itself in a dire situation: relate to the younger generation, or die. On the occasion of its 100 year anniversary, GM took a chance with a groundbreaking and daring content marketing initiative. Click to see how I helped reach the coveted digital youth demographic market with a groundbreaking set of content marketing videos.

 

Live Events: Novo Nordisk

Diabetes is not fun to talk about, but Novo Nordisk needed to start the conversation. Read how I led cross-functional stakeholder team collaboration with the IndyCar race series, corporate, agencies and contractors on-site across America to introduce Novo Nordisk’s ground-breaking insulin pen delivery system to their target demographic through an innovative experiential marketing campaign.

 

Video: Starbucks

Sure, Starbucks is a great place for baristas to obtain benefits as they attend school, but what about C-suite executives? Check out how I helped Starbucks attract prime C-level candidates to much needed executive positions with a set of uniquely stylized online videos.

 

Web Content: Cirque to Work

As a newcomer in the “trade show presenter” SERP landscape, my new company Cirque to Work faced entrenched competitors each with over a decade’s worth of keyword-optimized content. Click through to see how I utilized organic SEO, paid search and thought leadership blogging to achieve 2nd place in Google results.

 

Live Events: Trustwave

In 2018, Trustwave marketing managers had a much larger trade show budget, a brand new booth design, and a lot of pressure to show ROI. See how I acted as trusted advisor and helped them surpass all previous trade show KPI records with booth flow consultation and next level prospect engagement.

 

Live Events: Cirque du Soleil/ Blue Man Group

Stepping in and embodying an established and beloved brand is a huge privilege, and a huge responsibility. Click through to see how I became the iconic Blue Man character in New York City and the clown host of the Cirque show “Empire” on its North American tour.

 

Video: IBM

With a business far from away the consumer, IBM lacked relevance and had zero presence in the contemporary online dialogue regarding corporate social responsibility. Click below to see how I helped put IBM back into the cultural conversation with stylized infographic videos.

 

Video: Rachael Ray

Rachael Ray is a walking, talking brand gateway to the middle-aged female demographic, and her specific voice and point-of-view is critical to maintain her appeal. Take a look at one of the episodes from the 2 seasons of “$40 a Day with Rachael Ray” that I wrote and directed.