Challenge:

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•Boldly communicate ObserveIT’s information security solution to prospects in a saturated market

Action:

•Concepted, wrote and produced trade show presentation maintaining and advancing 90’s throwback brand campaign

•Defined strong point of view on concept, story and tone of voice

•Incorporated humor bringing authenticity and humanity to complex technical concepts

•Consulted on content strategy, booth flow and prospect engagement tactics

Result:

•More than doubled trade show lead generation

•More than doubled demo station traffic

•”Don took our marketing and sales materials and efficiently created a prospect-engagement focused booth presentation with a generous dose of humor. Don really made my part of the script writing process effortless.” -Carey Thiels, Director, Demand Generation

•“This was truly one of the best scripts I've ever had. No need for edits or rewrites. It was simply perfect.”-Jennifer Canale, Presenter