Challenge:

exhibitorlive logo

•Marketing Managers attending the ExhibitorLive Conference requested training to better equip them to lead their staff to more effectively engage with prospects at live events

Action:

•Developed, wrote and delivered sold-out trade show engagement workshop

•Utilized public speaking, improv and clowning concepts to teach research-based techniques for engaging with prospects and bringing people closer together

Result:

•Workshop received highest reviews out of 176 sessions

•Workshop was 100% recommended to fellow attendees

•Was invited back and suggested as keynote speaker

•“Who would’ve thought that such profound insight could come from such playful fun! Don’s booth staff workshop got us energized and out of our comfort zone.” -Manoj Rawat, Enterprise Data Manager, Affinitive