Challenge:

•Increase SERP for keywords “trade show presenter” among entrenched competitors, each with over a decade’s worth of keyword-optimized content

•Work within limited budget

Action:

•Utilized Google Keyword Planner and Google Search Console to build keyword-optimized websites and landing pages utilizing organic SEO

•Wrote regular breakthrough industry thought leadership blog posts

•Drove traffic through Google AdWords, CRM email drip campaigns and Mailchimp newsletters

•Conducted continual content iteration through analytics and a/b testing

Result:

•Achieved 1st position Google placement for “trade show presenter”

•Content featured in industry publications including the Trade Show News Network and Meeting Insider