Challenge:

•Increase SERP placement for keywords “trade show presenter” among entrenched competitors, each with over a decade’s worth of keyword-optimized content

•Work within limited budget

Action:

•Utilized Google Keyword Planner and Google Search Console to build keyword-optimized websites and landing pages utilizing organic SEO

•Wrote regular industry thought leadership blog posts

•Drove traffic through Google AdWords, CRM email drip campaigns and Mailchimp newsletters

•Conducted continual content refinement through analytics and a/b testing

Result:

•Achieved 2nd position Google placement for “trade show presenter”

•Blog posts featured in industry publications including the Meeting Insider blog and the Creative Spaces booth design podcast